All About Business Buyers And What B2B E-Commerce Statistics Say
What Are The Desires Of Business Buyers?Real business buyers are prosumer and would like to have an online experience that is free from interruptions. They neither would like to waste time with your salesperson nor would be willing to wait for the bulky websites to load. Current B2B Buyers Are Consumers As Well: What Are Their Features? Business buyers have that same vision when they buy online for some lifestyle product or some medical care product. They do use their heads and have a certain sort of thinking. They thoroughly research, read the reviews by the users and make a comparison of the competitors for a clear picture. Whenever they shop, they expect instant delivery services in case of B2B sites as well. Business buyers give value to the recommendations from family and friends and don’t listen to what your salesman has to say. They rely on the online experience of other people. Business buyers are in favor of moving fast and would never ever expect a poor navigation or heavy websites. Caring about “channel conflicts” is not in their dictionary. Neither they like to get restricted to one network nor would they forcefully work with a certain distributor. The factors that make business buyers feel comfortable are “retail-like” features and “functionality like” branding. In addition to this, the design of sites, innovative marketing, detailed product descriptions, rich imagery and many others make them feel relaxed and happy. Business buyers believe in having a reliable user experience on all the touch points right from laptops, tablets to mobile phones. What Facts Have to Say about B2B and B2C markets? The B2B commerce of the United States will touch $559 Billion, which more than twice B2C market. (*the figures are for the year 2013) On one hand, the B2B sites have gained the success rate of 58% in usability testing and on the other; B2C sites have acquired 66%, which is considerably more than B2B sites. Reports say that the people between the ages of 35 to 64 are the frequent E-commerce users. If reports are to be believed, there are 77% of B2B buyers who research online before talking to the salesperson. There are only 25% of the B2B firms who have established their E-Commerce site irrespective of their market size. The expected thing in the relation of B2B buyer and seller is a complication, but that doesn’t mean to influence the web experience. There are only 50% of the B2B companies who think that their existing websites are an operative marketing mechanism. It is reported that well-organized website interface has a great impact on the loyalty of the clients.
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